Danielle Sarver
Assistant Professor/ Advertising

Tel: 330-672-8876
305A Franklin Hall
Email: dsarver1@kent.edu

Spring 2008 Office Hours

Danielle Sarver is an assistant professor in the School of Journalism and Mass Communication at Kent State University. In addition to this position, Danielle is the founder and principal of Sarver Research, a Cleveland-based market research firm that has conducted research for such clients as Cuyahoga Community College, Corporate College, the Cleveland Leadership Center, and Classical Marketing (Chicago).

Prior to returning to northeastern Ohio, Danielle served as senior research manager for Insight Research Group in New York City. While at Insight, Danielle specialized in uncovering consumer insights in order to inform advertising campaigns, product design, and brand strategies for numerous prominent brands from a variety of industries, including television (HGTV, MTV Networks), retail (Payless ShoeSource, Gap, Old Navy, Dots), non-profits (Brand Israel, American Museum of Natural History), and consumer packaged goods (Kellogg’s Special K, NutriGrain). During the 2004 Democratic primary season, Danielle was Director of Election Research at Edison Media Research.

In 2007, Danielle completed her Ph.D. in Mass Communication and Public Affairs from the Manship School of Mass Communication at Louisiana State University. Her dissertation examined the political effects of late night television comedy, including “The Tonight Show with Jay Leno,” “Late Night with Conan O’Brien,” “The Late Show with David Letterman,” and “The Daily Show with Jon Stewart.” She also holds a master’s degree in international mass communication and a bachelor’s degree in media studies, both from the School of Telecommunications at Ohio University.

Danielle’s current research agenda examines the intersection of sports and community, specifically looking at how football (soccer) contributes to identity construction among fans and how competitions can be used as platforms to build and promote intercultural understanding and provide opportunities for healthy expressions of nationalism.